The fast food industry is always looking for new ways to keep customers engaged and excited. Recently brands have started offering exclusive merchandise to reward their most loyal fans. Wendy’s has just announced a new weekly drop program that seems heavily inspired by successful promotions from Taco Bell.
The Fast Food Battle Gets Real
Everyone knows the drive thru world is super competitive right now and fast food places are always trying to one up each other to get our attention. Taco Bell has been doing their special Tuesday Drops for a while and now other places are definitely taking notes.
Taco Bell Sets the Standard
Taco Bell really knows how to get people hyped up with their limited time items and special clothes that sell out super fast. It is pretty hard for regular burger joints to copy that exact same energy but they are surely trying their best right now.
Wendy’s New Rewards Drops Program
Wendy’s just announced they are starting their own exclusive merchandise program for their rewards members over a period of four weeks. They are rolling out four totally different limited edition items that you can only get through their official app.
How to Get In on the Action
You have to sign up for a free Wendy’s rewards account on their app if you want to have any chance to grab these things. You also need to make sure your push notifications or emails are turned on so you get the link right before the drop goes live.
The Three PM Rush Hour Rule
These drops are going to happen right at three in the afternoon Eastern Time every Wednesday and they are only open for a single hour. It is strictly a first come first served situation so you really have to be fast if you want to score anything good.
Item One Is the Frosty Tote Bag
The very first drop features a really cool reusable blue and white striped tote bag that has the little Frosty mascot right on it. This one kicks off the whole event and it is perfect for carrying your groceries or just showing off your fast food love.
Item Two Brings the Charm Bracelets
For the second week they are dropping three different themed charm bracelets that highlight their most famous food items. You can choose from themes like fresh never frozen hamburgers or a spicy chicken design which is pretty funny and cute.
Item Three Is a Soccer Jersey
The third week gets a little sporty because they are releasing an official Wendy’s FC soccer jersey for the fans to wear. This is a pretty unique item for a burger place to make and it shows they are really trying to think outside the box.
Item Four Is a Canon Camera
The final week is the biggest surprise because they are actually dropping a Canon Powershot G7X Mark III digital camera. It is honestly wild to see a fast food place dropping expensive tech gadgets but it will definitely get people opening the app.
Time to Set Those App Alarms
You might need to block off your Wednesday afternoon calendar for the next few weeks if you really want to collect all this exclusive stuff. It will be super interesting to see if these drops can match the crazy hype that Taco Bell usually gets with their promotions.
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